
Digital Campaign Strategist
6 days ago
We are seeking an experienced Performance Marketing Manager to develop and execute paid digital marketing campaigns that drive business growth through performance channels.
Key Responsibilities:
- Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms to acquire high-quality traffic, improve ROAS, and meet KPIs such as CTR, CPA, ROI, and conversion rates.
- Regularly analyze campaign performance metrics, generate detailed campaign reports, and conduct A/B testing of creatives, ad copies, landing pages, and targeting strategies to inform data-driven decision-making.
- Collaborate with cross-functional teams to create effective creative assets, landing pages, and targeting strategies that drive conversions.
- Stay up-to-date on industry trends, platform updates, and competitor strategies to ensure optimal campaign performance.
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience in performance marketing or digital advertising, with a proven track record of running and optimizing paid campaigns across multiple platforms.
- Strong analytical skills and proficiency with Excel, reporting dashboards, and attribution models.
- Experience with tools like Google Ads, Meta Business Manager, Google Analytics, and other ad-tech platforms.
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