Digital Content Strategist

1 week ago


Bengaluru, Karnataka, India AppsForBharat Full time
About AppsForBharat

AppsForBharat is a faith-tech startup backed by prominent venture capital investors, including Fundamentum, Susquehanna Asia VC, Peak XV partners, Elevation Capital, and BEENEXT. Our team comprises experienced professionals from top institutions like IITs and IIMs.

We developed the Sri Mandir app, the world's largest platform for Hindu devotees, which offers a digital sanctuary for millions of users worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology and provide seamless access to sacred pilgrims, rituals, divine teachings, and a vibrant community.

The devotion market in India presents a significant opportunity, with an estimated value of $44 billion and growing at 10% CAGR. The temples drive GMV of around $27 billion in temple offerings, services, and commerce. There are over 2 million temples in India, with about 10,000 having historical and cultural significance.

Tourism to these religious places is a $10 billion opportunity. The Sri Mandir app is growing 20-25% month-on-month, positioning us as a leading player in this space.

About the Role

We seek a highly skilled Senior Copywriter to be the creative force behind our brand's voice and messaging. As a Senior Copywriter, you will develop compelling content strategies and execute them across various channels, ensuring alignment with our brand's vision and values.

Your work will play a pivotal role in engaging our target audience and elevating our brand presence. You will lead the ideation and execution of creative concepts for campaigns, establishing and maintaining a consistent brand voice across all platforms.

  • Creative Development: Develop innovative and engaging content that resonates with our target audience and drives business results.
  • Brand Voice: Establish a distinct tone and style for our brand, adapting to different audiences and channels while maintaining consistency.
  • Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions.
  • Content Strategy: Develop and implement content strategies that leverage insights from market research and user feedback to optimise messaging.
  • Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team.
  • Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives.

We offer a competitive salary of ₹15,00,000 - ₹20,00,000 per annum, based on experience, plus benefits and opportunities for growth and development.



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