
Optimize Digital Growth
1 day ago
We are seeking a results-driven Performance Marketing Leader to spearhead our digital marketing initiatives, focusing on delivering strong return on investment (ROI).
- Develop, implement, and optimize performance marketing strategies across platforms to drive growth, customer acquisition, and retention.
Main Responsibilities:
- Plan, manage, and execute paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Drive measurable results in lead generation, conversions, return on ad spend (ROAS), and customer acquisition cost (CAC) while ensuring efficiency.
- Collaborate with the creative/content team to create ad copies, creatives, and landing pages optimized for conversions.
- Monitor campaign performance daily and provide actionable insights with clear reporting on key performance indicators (KPIs).
- Conduct A/B testing on ads, audiences, landing pages, and funnels to maximize performance.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 3–6 years of hands-on experience in running high-budget performance marketing campaigns.
- Proven track record of driving ROI-focused campaigns across digital channels.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools.
- Strong understanding of conversion rate optimization (CRO), retargeting, and attribution models.
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