Optimize Digital Growth

1 day ago


Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 45 - ₹ 55
Performance Marketing Leader

We are seeking a results-driven Performance Marketing Leader to spearhead our digital marketing initiatives, focusing on delivering strong return on investment (ROI).

  • Develop, implement, and optimize performance marketing strategies across platforms to drive growth, customer acquisition, and retention.

Main Responsibilities:

  • Plan, manage, and execute paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
  • Drive measurable results in lead generation, conversions, return on ad spend (ROAS), and customer acquisition cost (CAC) while ensuring efficiency.
  • Collaborate with the creative/content team to create ad copies, creatives, and landing pages optimized for conversions.
  • Monitor campaign performance daily and provide actionable insights with clear reporting on key performance indicators (KPIs).
  • Conduct A/B testing on ads, audiences, landing pages, and funnels to maximize performance.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 3–6 years of hands-on experience in running high-budget performance marketing campaigns.
  • Proven track record of driving ROI-focused campaigns across digital channels.
  • Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools.
  • Strong understanding of conversion rate optimization (CRO), retargeting, and attribution models.


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