Digital Advertising Consultant

3 weeks ago


Pune, Maharashtra, India Mediabrands Full time

Job Summary

KINESSO, a technology-driven performance marketing agency, seeks a skilled Ad-Tech Consultant to collaborate with clients, understand their advertising goals, and provide customized solutions leveraging advanced ad-tech platforms and technologies. As an Ad-Tech Consultant, you will conduct comprehensive data and tech audits, analyze campaign performance, and develop strategic recommendations for optimizing digital advertising efforts.

Key Responsibilities

  • Conduct in-depth data and tech audits of clients' existing advertising strategies, including ad serving infrastructure, data management platforms, and campaign performance tracking mechanisms.
  • Provide strategic recommendations for optimizing digital advertising efforts based on audit findings, leveraging advanced ad-tech platforms such as Google Marketing Platform, Facebook Ads Manager, and The Trade Desk.
  • Develop customized advertising strategies tailored to clients' specific business objectives, audience segments, and budgetary constraints.
  • Collaborate closely with clients to implement recommended strategies, including campaign setup, audience targeting, ad creative development, and budget allocation.
  • Monitor and analyze campaign performance data to provide ongoing insights and recommendations for optimization and improvement.

Requirements

  • 6+ years of experience in digital advertising, with a focus on ad-tech platforms, MarTech tools, and conducting data and tech audits.
  • Proven track record of delivering successful outcomes for clients in the digital advertising space.
  • Expertise in using advanced ad-tech platforms, including Google Marketing Platform, Facebook Ads Manager, and The Trade Desk.
  • Strong analytical skills, with the ability to conduct comprehensive data and tech audits and analyze campaign performance data.
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients.


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