Digital Advertising Consultant
3 weeks ago
Job Summary
KINESSO, a technology-driven performance marketing agency, seeks a skilled Ad-Tech Consultant to collaborate with clients, understand their advertising goals, and provide customized solutions leveraging advanced ad-tech platforms and technologies. As an Ad-Tech Consultant, you will conduct comprehensive data and tech audits, analyze campaign performance, and develop strategic recommendations for optimizing digital advertising efforts.
Key Responsibilities
- Conduct in-depth data and tech audits of clients' existing advertising strategies, including ad serving infrastructure, data management platforms, and campaign performance tracking mechanisms.
- Provide strategic recommendations for optimizing digital advertising efforts based on audit findings, leveraging advanced ad-tech platforms such as Google Marketing Platform, Facebook Ads Manager, and The Trade Desk.
- Develop customized advertising strategies tailored to clients' specific business objectives, audience segments, and budgetary constraints.
- Collaborate closely with clients to implement recommended strategies, including campaign setup, audience targeting, ad creative development, and budget allocation.
- Monitor and analyze campaign performance data to provide ongoing insights and recommendations for optimization and improvement.
Requirements
- 6+ years of experience in digital advertising, with a focus on ad-tech platforms, MarTech tools, and conducting data and tech audits.
- Proven track record of delivering successful outcomes for clients in the digital advertising space.
- Expertise in using advanced ad-tech platforms, including Google Marketing Platform, Facebook Ads Manager, and The Trade Desk.
- Strong analytical skills, with the ability to conduct comprehensive data and tech audits and analyze campaign performance data.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients.
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