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Data Insights Analyst

2 weeks ago

Hyderabad, Telangana, India Bristol-Myers Squibb Full time

Transforming Patient Lives through Science

Bristol-Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.

The Decision Analyst will play a critical role in driving business growth and performance by applying advanced statistical analysis and optimization techniques to support data-driven decision-making processes. This includes developing and implementing descriptive, explanatory models, decision support models, segmentation strategies, portfolio analyses, test experimental designs, and creating well-structured content to provide actionable insights and recommendations.

Responsibilities include reviewing omnichannel strategy and highlighting concerns in performance, providing actionable insights to stakeholders; reviewing and providing input around measurement frameworks, KPI definitions to define reach, engagement, and quality engagement; guiding KPI goals to monitor business performance; collaborating with cross-functional teams to gather, analyze data, and define problem statements; developing, overseeing, and implementing advanced statistical models, regression modeling, ANCOVA, econometric modeling, Bayesian, Ridge, Lasso, etc., and optimization techniques to solve complex business problems and support decision-making; connecting multiple data sources appropriately, QC, and uncovering trends in the data to develop an appropriate measurement framework; guiding and implementing test designs to evaluate effectiveness of marketing campaigns, content strategies, or other business initiatives.