Data Insights Specialist

15 hours ago

Bengaluru, Karnataka, India Techmantu Digital Full time
About Us

Techmantu Digital is a 10+ year old digital media consultancy specializing in strategy, implementation, and operations in digital marketing and skilling. Our Shared Services team plays a critical role in supporting multiple practice areas, including Techmantu Marketing and Techmantu Skilling, by enabling seamless operational workflows and ensuring high-quality project delivery.

We are seeking Data Analysts to contribute to our consulting engagements across both digital marketing and skilling domains, driving data-driven insights that enhance decision-making, performance optimization, and project success.

Salary Package

The estimated salary for this position is ₹8,00,000 - ₹12,00,000 per annum, based on industry standards and location. We offer industry standard pay-packages to our employees.

Job Description

Data Management Lifecycle:

  • Extract, cleanse, and reorganize data from both primary and secondary sources for use in both marketing and skilling contexts.
  • Perform quality assessments on data, identifying patterns, trends, and predictions to inform decision-making across the business.
  • Prepare analysis reports and recommendations to be shared with internal and external stakeholders, driving data-backed decisions in marketing and skilling engagements.

Digital Tracking Mechanisms:

  • Work with developers and project teams to implement and monitor tracking mechanisms across marketing assets and skilling platforms, ensuring data accuracy and ongoing performance tracking.

Dashboard Management (Marketing & Skilling):

  • Build and manage performance dashboards for both marketing campaigns and skilling initiatives, ensuring accurate and timely data reporting.
  • Regularly update dashboards and datasets, clean and preprocess data, and ensure actionable insights are derived from the analysis.

Web & Digital Asset Analytics:

  • In addition to setting up standard web reports, continually mine web analytics tools like Google Analytics & other measurement tools for nuggets of information and insights to improve website performance.
  • Collect and analyze website user data, and provide insights for optimizing user experiences.

Performance Analysis:

  • Design and optimize measurement strategies for both marketing campaigns and skilling programs, ensuring actionable insights for performance improvement.
  • Analyze the performance and ROI of campaigns, skilling initiatives, and other assets, using industry-standard metrics and indicators.

Campaign Experiment Design:

  • Work with delivery teams to design campaign experiments that will produce statistically sound, actionable results.
  • Help run experiments (test campaigns), analyze key metrics, and identify opportunities to improve campaign performance.
  • Develop and present learnings from analyses, including actionable insights and recommendations.

Competitor Analysis:

  • Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall SWOT analysis for all new products.

Requirements:

  • Have a postgraduate degree in Business Management, Computer Science, Engineering, Math, Economics, or equivalent background.
  • Have outstanding academic achievement with at least a first class.
  • Have had 2-5 years experience in the areas of digital media, marketing, marketing technology and data, with a desire for an intense problem solving environment.
  • Have strong exposure to one or many generic measurement and analysis tools such as Microsoft Excel, Python, Google Sheets, SAS, SPSS, MATLAB and one or many marketing specific measurement tools such as Google Analytics, WebTrends & Omniture.
  • Have quality data, verbal and written communication skills.
  • Have strong problem solving skills, a demonstrated aptitude for dealing with complexity, continuous learning, and an eye for detail.
Why Join Us?

We offer a flexible, hybrid-remote working option once you become eligible. Our latest collateral, including updated corporate decks can be found here: https://drive.google.com/drive/folders/0Bzc5H46FgtTU9aVUpoWGdjVDA?usp=sharing

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