Electronics Manufacturing Marketing Specialist

2 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Marketing Professional Opportunity

We seek a skilled Marketing Executive with experience in electronics manufacturing to contribute to our team.

About Our Company:

Vasantha Advanced Systems is a reputable provider of end-to-end electronics solutions across various industries, including automotive, industrial, consumer electronics, and medical.

Main Responsibilities:

  • Develop and execute effective B2B marketing strategies to attract OEMs/ODMs in India and abroad.
  • Gather and qualify leads through online/offline channels, industry expos, and professional networks.
  • Analyze market trends, customer segments, and partnership opportunities.
  • Coordinate trade show participation, exhibitions, and industry events.
  • Maintain CRM systems and track lead conversion performance.
  • Collaborate with sales and technical teams to prepare RFQ responses, proposals, and client presentations.
  • Nurture strong relationships with new and existing clients.
  • Promote digital presence via B2B platforms with marketing content and campaigns.

Requirements:

  • Bachelor's degree in Electronics, Marketing, Business Administration, or related field.
  • Minimum 2–3 years of marketing/sales experience in the EMS or electronics manufacturing industry.
  • Strong understanding of EMS processes, PCBA, wiring harness, and box-build services.
  • Excellent communication and presentation skills.
  • Proficient in using CRM tools, and digital marketing strategies.
  • Will travel for client meetings and trade shows.

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