Medically Informed Content Creator

2 days ago

Alwar, Rajasthan, India beBeeMedical Full time ₹ 60,00,000 - ₹ 1,20,00,000

**Job Title:** Content Specialist

As a dynamic and experienced Medical Content Specialist, you will lead our content strategy with a deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing.

  • We are seeking a skilled professional to create impactful SEO and performance-driven content that enhances doctors' digital presence and builds patient trust across platforms.
  • The role demands both strategic thinking and hands-on execution to develop a comprehensive content plan aligned with platform goals for doctor branding, patient engagement, and lead generation.

**Key Responsibilities:

  • Content Strategy & Execution: Plan and develop SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.
  • Lead the planning: Collaborate with cross-functional teams for publishing automation, lead nurturing, and patient communication.
  • SEO & Digital Marketing Integration: Work closely with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
  • Creative & Design Alignment: Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
  • Market & Audience Insight: Keep pulse on patient behavior, disease trends, treatment queries, and doctor marketing needs.

**Required Qualifications:**

  • MBBS (Mandatory) with strong flair for medical writing and marketing.
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing.
  • Proven ability to create impactful SEO and performance-driven content.
  • Understanding of Google algorithms, SEM tools, and keyword planning.
  • Familiarity with CMS, Canva/Figma, and analytics tools is a plus.

**Nice to Have:**

  • Experience in customer-facing roles or handling doctor/healthcare professional relationships.
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space.

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