
Senior Brand Marketing Professional
4 days ago
Job Summary
We are seeking a Brand Manager to lead the marketing efforts of our assigned brand portfolio. This role involves formulating marketing plans, executing campaigns, and analyzing competitor activity.
Main Responsibilities- Marketing Planning: Develop and direct marketing plans in alignment with our overall organizational strategy.
- Campaign Execution: Ideate, develop, and execute marketing campaigns across mass media, digital, outdoor, and on-ground consumer activations.
- Competitor Analysis: Analyze competitor activity through field visits and secondary data sources.
- Brand Management: Compile brand and competitor-related information and develop competitive strategies.
- New Product Development: Identify, develop, and launch new and existing concepts and products supporting our brand portfolio.
Functional Area: Brand Management, Marketing Strategies, Brand Activation, Product Development
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