Digital Transformation Analyst

1 week ago


Gurgaon, Haryana, India Verticurl Full time
About the Role

We are seeking a skilled and experienced Customer Journey Analytics Specialist to join our team at Verticurl, a leading marketing technology services agency. The ideal candidate will have a strong understanding of Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA).

The successful candidate will play a crucial role in analyzing customer data to gain insights into their behaviors and preferences. You will be responsible for preparing reports and dashboards using CJA to provide actionable insights to various stakeholders within the organization.

Key Responsibilities
  • Analyze customer data using Adobe Analytics and Customer Journey Analytics (CJA) to derive actionable insights.
  • Prepare and deliver reports and dashboards on customer journey analytics to stakeholders across different departments.
  • Collaborate with cross-functional teams to understand business objectives and translate them into analytics requirements.
  • Develop and implement strategies to optimize the customer journey and enhance the overall customer experience.
  • Stay updated on industry trends and best practices in customer journey analytics and recommend improvements accordingly.
Requirements
  • 2+ years proven experience working with Adobe Analytics and 1+ years experience in Customer Journey Analytics (CJA) and knowledge on Adobe Experience Platform (AEP).
  • Strong analytical skills with the ability to interpret complex data sets and identify trends and insights.
  • Proficiency in preparing reports and dashboards using CJA or similar analytics platforms.
About Us

Ogilvy is one of the largest marketing communications companies in the world, with over 500 offices in 126 countries. We offer a unique opportunity to work with Fortune Global 500 companies and local businesses alike.

Salary & Benefits

We offer an estimated salary of ₹850,000 per annum, commensurate with experience. In addition to a competitive salary, we also offer a range of benefits, including hybrid work mode, professional development opportunities, and a comprehensive benefits package.



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