Content Strategist

5 days ago

Mumbai, Maharashtra, India beBeeContent Full time ₹ 20,00,000 - ₹ 35,00,000
Job Description:

Traya is a pioneering digital health-tech platform specializing in haircare and hair loss solutions in India. With a strong track record of 7+ years, the ideal candidate will have extensive experience in content creation and strategy, preferably within D2C, health, wellness, or beauty brands.

The successful applicant will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversion while managing a team of writers and strategists across creative and performance marketing.

This includes:

  • Content Strategy & Planning:
    • Developing and leading the overall content strategy for target audience segments aligned with brand goals and marketing objectives.
    • Collaborating closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
    • Ensuring consistency in brand voice and storytelling across all content formats.
  • Creative Content Development
    • Overseeing ideation and execution of content for website, email, blogs, landing pages, product pages, and brand campaigns.
    • Creating engaging narratives around hair health, product education, and customer stories.
  • Performance Marketing Creatives
    • Leading the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
    • Optimizing messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
    • Monitoring content performance metrics (CTR, CVR, engagement) and iterating accordingly.
  • Team Leadership & Management
    • Leading and mentoring a team of content writers, copywriters, and strategists.
    • Establishing content guidelines, review processes, and quality checks to ensure impactful and error-free output.
    • Fostering a culture of creativity, ownership, and performance within the team.
  • Cross-functional Collaboration
    • Working closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
    • Providing content support for partnerships, influencers, CRM, and retention.

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