Health and Wellness Product Manager
5 days ago
Fitspire - Health | Wellness is seeking a dynamic and results-driven Product Manager to join our team in the FMCG industry, with a focus on health and wellness products.
Job OverviewThe ideal candidate will play a pivotal role in managing the product lifecycle, driving innovation, and delivering customer-centric solutions that align with our vision of promoting health and wellness.
Key Responsibilities:- Product Strategy & Development:
- Define and execute the product roadmap for health and wellness products in alignment with company goals and market trends.
- Conduct market research, consumer insights, and competitive analysis to identify gaps and opportunities in the FMCG health and wellness sector.
- Lead cross-functional teams to conceptualize, develop, and launch new products or improve existing ones.
- Product Lifecycle Management:
- Oversee the entire product lifecycle, from concept to commercialization, ensuring timely and successful launches.
- Monitor product performance through sales data, customer feedback, and market trends, and implement strategies for continuous improvement.
- Brand Positioning & Marketing Support:
- Collaborate with marketing teams to develop product positioning, messaging, and promotional strategies tailored to health-conscious consumers.
- Work with creative teams to design packaging and communication materials that resonate with target audiences.
- Stakeholder Collaboration:
- Liaise with R&D, supply chain, and manufacturing teams to ensure product quality and consistency.
- Partner with sales teams to equip them with the tools and knowledge required for effective product distribution and retail execution.
- Regulatory Compliance:
- Ensure all products adhere to industry regulations and standards, particularly those related to health and wellness claims.
- Innovation & Trends:
- Stay abreast of emerging trends in the health and wellness space and proactively propose innovative product ideas.
- Leverage insights from digital tools and analytics to adapt to changing consumer preferences.
- Bachelor's degree in Business, Marketing, Nutrition, or a related field. MBA preferred.
- 2+ years of experience in product management, preferably in the FMCG or health and wellness sector.
- Proven track record of successfully launching and managing products in competitive markets.
- Strong understanding of consumer behavior in the health and wellness space.
We offer an estimated salary range of ₹30,00,000 - ₹50,00,000 per annum based on qualifications and experience.
Location:Delhi
Employment Type:Full-time
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