
Lead Product Innovator
22 hours ago
About the Role:
We are seeking a seasoned professional to lead our design vision and buying strategy. As Head of Product & Buying, you will be responsible for creating collections that resonate with our community while balancing creativity, commercial viability, and speed to market.
Key Responsibilities:
- Develop seasonal collections aligned with our brand identity and consumer needs.
- Translate global trends, consumer insights, and brand strategy into product lines.
- Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
- Oversee sampling, prototyping, and quality benchmarking.
- Define assortment strategies across categories, price points, and channels.
- Build supplier/vendor partnerships for fabrics, trims, and finished goods.
- Negotiate costs, MOQs, and timelines to optimize margins and speed.
- Maintain balanced inventory: fast movers, core basics, and newness.
- Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.
- Drive calendar discipline—ensuring timely launches and refreshes.
- Analyze sales & performance data to refine designs and buying decisions.
- Mentor and build a high-performing team of designers and buyers.
- Foster a culture of creativity, agility, and accountability.
Requirements:
- 10+ years of experience in D2C fashion design, buying, or merchandising—athleisure/activewear experience in men's and women's wear.
- Strong eye for fashion trends, consumer behavior, and product innovation.
- Proven ability to balance design aesthetics with commercial outcomes.
- Excellent vendor management and negotiation skills.
- Leadership experience in managing teams and cross-functional collaboration.
- Degree in Fashion Design/Merchandising/Business or related field.
What We Offer:
- Opportunity to shape the design DNA of a fast-scaling D2C brand.
- Creative freedom with data-driven decision making.
- Young, passionate, and entrepreneurial work culture.
- Competitive compensation with ESOP potential for the right candidate.
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