Digital Marketing Strategist

1 week ago

Ahmedabad, Gujarat, India Appitsimple Full time

At Appitsimple, we're seeking a seasoned Digital Marketing Strategist to spearhead our SEO efforts. As an expert in search engine optimization, you'll be responsible for driving organic growth through onsite and offsite optimization, keyword research, and paid search campaign management.

About the Role

We're looking for a talented professional with exceptional analytical skills, who can lead a team of SEO Specialists and work closely with content teams to develop effective content strategies. Your technical expertise in SEO practices and techniques will be invaluable in ensuring our website's content is search-engine friendly and optimized to increase our company's online presence.

Key Responsibilities

  • Develop and execute successful SEO strategies to drive organic traffic and improve search engine rankings
  • Lead a team of SEO Specialists and provide guidance on SEO best practices
  • Conduct thorough keyword research to inform content teams' strategies
  • Review and recommend fixes for technical SEO issues
  • Optimize website content, landing pages, and paid search copy to improve conversion rates
  • Direct off-page optimization projects, including link-building initiatives
  • Analyze data and report on traffic, rankings, and other SEO metrics to inform future strategies
  • Collaborate with social media and PPC teams to optimize campaigns and ensure seamless integration
  • Stay up-to-date with the latest SEO trends and industry developments

Requirements and Skills

  • Proven experience as an SEO Manager, SEM Manager, or similar role
  • In-depth knowledge of standard and current SEO practices
  • Familiarity with HTML/CSS and SEO reporting tools
  • Experience with web analytics tools, such as Google Analytics and WebTrends
  • Excellent communication and leadership skills
  • A strong analytical mindset with numerical aptitude

What We Offer

As a Digital Marketing Strategist at Appitsimple, you can expect a competitive salary range of $85,000 - $115,000 per annum, commensurate with your experience. Our benefits package includes a comprehensive health insurance plan, 401(k) matching, and generous paid time off. If you're passionate about digital marketing and eager to take on a challenging role, we encourage you to apply.

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