Social Media Marketing Lead

3 weeks ago


Kumbakonam, Tamil Nadu, India AGI Technologies Full time

About AGI Technologies

We are a technology-driven company seeking an experienced Social Media Marketing Lead to join our team. This role is ideal for individuals passionate about creating engaging content and driving online growth for our websites across various social media channels.

Responsibilities

  • Manage and oversee social media platforms, ensuring brand consistency and maximizing online presence.
  • Develop and execute comprehensive social media strategies, aligning with business objectives and target audience needs.
  • Create and schedule high-quality content, including social media calendars, to effectively reach our target audience.
  • Analyze social media metrics and trends, providing data-driven insights to inform future marketing strategies.
  • Collaborate with cross-functional teams, including copywriters and graphic designers, to ensure cohesive brand messaging and visual identity.

Requirements

  • Demonstrated expertise in engagement metrics and key performance indicators (KPIs) in social media, ensuring data-driven decision-making.
  • Proficient in conducting research to inform social media strategies, staying up-to-date with industry trends and best practices.
  • Strong knowledge of social media scheduling platforms, enabling efficient content management and publishing.
  • Excellent oral and written communication skills, with the ability to craft compelling content that resonates with our target audience.
  • Good understanding of paid social media advertising, including budget planning and campaign execution.
  • In-depth knowledge of various social media platforms, including Facebook, YouTube, Twitter, Instagram, and LinkedIn.

Qualifications/Experience

  • Bachelor's degree in a related field, such as marketing, communications, or public relations.
  • Minimum 1-3 years of experience as a social media executive or in a similar position, preferably in the e-commerce industry.

Salary: $60,000 - $80,000 per annum, depending on qualifications and experience. We offer a competitive salary, opportunities for growth and development, and a dynamic work environment.



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