Senior Digital Marketing Strategist

About the Role

We are seeking a seasoned Digital Marketing Strategist to lead our online presence and help drive business growth.

• As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.

Digital Marketing Strategy:

You will design and implement a brand strategy, set specific objectives, and monitor progress. You will also oversee all digital assets, including the website, mobile app, and social media channels.

• Be responsible for the planning, development, and execution of strategic direction for brand building, comprehensive marketing programs, and digital experiences.
• Design and implement brand strategy, set specific objectives to reach out to external stakeholders, and monitor progress.
• Own all digital assets, including the mobile app, website, portals, and presentation decks.
• Oversee 360-degree digital marketing implications such as managing marketing databases, SEO, email marketing, paid advertising campaigns, and social media.

Website Strategy, Development & Coordination:

You will lead the strategic planning and coordination of all website development, redesign, and ongoing maintenance projects. You will collaborate closely with IT, product, and design teams to ensure the website serves as a central hub for marketing and business objectives.

• Lead the strategic planning and coordination of all website development, redesign, and ongoing maintenance projects.
• Collaborate closely with IT, product, and design teams to ensure the website serves as a central hub for marketing and business objectives.
• Oversee the implementation of UI/UX best practices to ensure an intuitive, engaging, and high-converting user experience across all digital properties.
• Manage and optimize content within Content Management Systems (CMS) to ensure freshness, relevance, and SEO performance.

Content Marketing:

You will own the content calendar to scale our messaging and support lead-generation programs across regions. You will be responsible for the quantum and quality of engagement on blogs and websites.

• Own the content calendar to scale our messaging and support lead-generation programs across regions.
• Responsible for the quantum and quality of engagement on blogs and websites.

SEO & Paid Media:

You will be responsible for website page rankings, usability, and all aspects related to Search Engine Optimization (SEO), including improving Index Kudos. You will select and bid for keywords, oversee the creation of display ads, manage placement, and analyze the performance of all paid advertising campaigns.

• Responsible for website page rankings, usability, and all aspects related to Search Engine Optimization (SEO), including improving Index Kudos.
• Select and bid for keywords, oversee the creation of display ads, manage placement, and analyze the performance of all paid advertising campaigns.

Social Media and Analytics:

You will lead and execute social media campaigns, determining the optimal media mix based on target audiences. You will be responsible for all regular reporting and analysis of digital activity, providing crucial insights into further sales and marketing opportunities, and effectively communicating findings to the team.

• Lead and execute social media campaigns, determining the optimal media mix based on target audiences.
• Be responsible for all regular reporting and analysis of digital activity, providing crucial insights into further sales and marketing opportunities, and effectively communicating findings to the team.

Desired Skills and Qualifications:

The ideal candidate should possess relevant work experience in Digital Marketing, content marketing, SEO, preferably in a financial services company or a start-up. A strong command over the English language is essential. The candidate should have in-depth knowledge of keyword research, SEO copywriting, and search engine behaviors. Numerically oriented and data-driven thinking, with experience in using web analytics and social media analytics tools, is required. Creativity to design impactful campaigns and understand consumer behavior is a must.