Analytics Implementation Specialist
2 weeks ago
About the Role
The Adobe Analytics Implementation Engineer will work closely with the Marketing Technology team to support various Business Units and other product teams with their analytics requirements. In this role, the implementation engineer is responsible for developing a tagging strategy and implementing it using Adobe Launch, JavaScript, and other supporting tools.
Key Responsibilities
- Convert business requirements from Product Managers and Analysts into a Solution Design Reference (SDR) document and build a technical specification document with a data layer approach as per the designed SDR.
- Collaborate with business partners to prioritize analytics implementation for new initiatives.
- Build custom tagging solutions in Adobe Launch based on requirements and work with Engineering and page owners to set up the data layer as per requirements.
- Implement marketing pixels and 3rd Party tags in Adobe Launch by following standard and custom methodologies.
- Implement the Web SDK to ingest web behavioral data into Adobe Experience Platform and design the schema architecture for data collection.
- Fix and resolve tagging anomalies or data discrepancies found on the website.
Desired Skills and Experience
- Adobe Analytics implementation experience across the lifecycle.
- Good understanding of data collection and hands-on experience using Adobe Experience Platform (AEP) Web SDK.
- Proficiency in creating rules, data elements, and extensions in Adobe Launch.
- Excellent JavaScript experience in coding and troubleshooting analytics implementation on a large-scale website.
- Ability to convert SDR to exact JavaScript code to be added on page or user actions on page.
- Collaboration with various business stakeholders in prioritizing analytics implementation for new initiatives.
- Hands-on experience in implementing 3rd party or Marketing pixels such as Google Tag, Meta Pixel, LinkedIn Insight tags, etc. using Event Forwarding.
- Good understanding of Optimization/Testing Tools like Adobe Target or similar tools.
- Hands-on experience with one or more debugging tools like Charles, Chrome Debugger, AEP Debugger.
- Detailed knowledge of Admin console, setting up Processing Rules, Marketing Channels, and various other components of Adobe Analytics.
- Good understanding of Reporting and Analytics concepts, Analysis Workspace, Segments, Calculated Metric, etc.
- Bachelor's degree and 5+ years of tagging experience using JavaScript, tag management solutions, and other industry-standard methodologies.
- Ability to develop creative solutions to problems.
- Excellent verbal and written communication skills and strong attention to detail.
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