
Lead Influencer Marketing Strategist
10 hours ago
We are seeking a highly experienced and skilled Senior Influencer Marketing Lead to spearhead our influencer marketing efforts.
The ideal candidate will be responsible for leading influencer marketing campaigns across various social media platforms, driving engagement and brand awareness.
Main Responsibilities:
- Influencer Outreach & Campaign Management:
- Identify and onboard top-tier influencers across multiple social media platforms.
- Develop and execute influencer campaigns, ensuring alignment with our brand's objectives and key performance indicators (KPIs).
- Content Strategy & Execution:
- Collaborate with influencers to create authentic, engaging, and brand-aligned content.
- Ensure that content meets our brand guidelines and is optimized for performance.
- Data Analysis & Reporting:
- Track and analyze campaign performance, including reach, engagement, and return on investment (ROI) metrics.
- Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration:
- Work closely with our brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
Location: Rajahmundry, India
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