Digital Content Creator

7 days ago


Gurgaon, Haryana, India Purple Focus Pvt. Ltd. Full time
About Us

Purple Focus Pvt. Ltd. is a dynamic Integrated Marketing Communication Services firm with a strong belief and value system.

Job Description

We are seeking a highly skilled Digital Content Creator - Social Media Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing creative social media strategies across various platforms.

Key Responsibilities:

  • Develop and implement innovative social media strategies across multiple platforms.
  • Create high-quality video content, including promotional videos, reels, and behind-the-scenes content.
  • Analyze social media performance metrics and make data-driven adjustments to maximize results.
  • Stay updated on current social media trends, tools, and best practices.
  • Interact with followers, respond to comments, and engage with the community.

Reporting & Optimization:

You will track key performance indicators (KPIs) for both social media growth and video content engagement. Utilize analytics tools to provide performance reports and actionable insights, continuously optimizing content based on performance data.

Video Content Creation:

Conceptualize, shoot, and produce high-quality video content that aligns with brand guidelines and campaign objectives. Collaborate with clients to understand their vision and translate it into engaging video content that resonates with their target audience.

Collaboration & Creativity:

Work closely with the creative and client servicing teams to brainstorm and produce innovative content ideas. Coordinate with external vendors or freelancers when necessary for larger projects.

Requirements:

  • 2-3 years of experience in creating and managing social media content in an agency setup.
  • Solid skills with mobile video editing apps and knowledge of apps like Canva.
  • A degree in Marketing, Communications, or a related field is preferred.

Benefits:

We offer a competitive salary range of $60,000-$80,000 per annum, commensurate with experience, and an open and welcoming working environment focusing on employee growth and development. We are an equal opportunity employer and welcome applicants from diverse backgrounds.



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