Digital Marketing Automation Strategist

3 weeks ago

Gurgaon, Haryana, India GroRapid Labs Full time

GroRapid Labs is a leading organization seeking a highly skilled Digital Marketing Automation Strategist to join their team. This full-time position offers a unique opportunity for individuals passionate about marketing operations, analytics, communication, and automation.

As a Digital Marketing Automation Strategist, you will be responsible for managing and optimizing marketing operations and processes. You will collaborate with cross-functional teams to drive marketing initiatives and ensure the smooth execution of marketing strategies.

Key Responsibilities:

  • Develop and implement marketing automation strategies to enhance customer engagement and lead generation.
  • Analyze marketing data to provide actionable insights and inform business decisions.
  • Collaborate with sales and marketing teams to optimize CRM processes and improve sales productivity.
  • Implement and manage integrations between various marketing tools to streamline operations.
  • Track and report on the performance of marketing campaigns to measure ROI and identify areas for improvement.

Qualifications:

  • Digital Marketing Operations: Strong understanding of digital marketing operations and processes.
  • Marketing Analytics: Proficient in analyzing marketing data and deriving insights.
  • Analytical Skills: Ability to think critically and solve problems efficiently.
  • Communication Skills: Excellent verbal and written communication abilities.
  • Marketing Automation Expertise: Hands-on experience with marketing automation tools such as Zoho and HubSpot.
  • Organizational Skills: Strong organizational and project management capabilities.
  • Team Collaboration: Ability to work effectively in a team environment.

The estimated salary for this position is around $80,000 - $110,000 per year, depending on location and experience.

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