Digital Marketing Retention Specialist

2 weeks ago


Kozhikode, Kerala, India XYLEM LEARNING Full time
Job Title: Digital Marketing Retention Specialist

At XYLEM LEARNING, we are seeking a highly skilled Digital Marketing Retention Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels.

Key Responsibilities:

• Develop and implement customer retention strategies to increase customer loyalty and reduce churn.
• Collaborate with cross-functional teams (Product, Customer Success, and Sales) to align retention strategies with overall business goals.
• Build and optimize lifecycle marketing campaigns aimed at specific customer segments.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
• 5+ years of experience in digital marketing, with a strong focus on customer retention, lifecycle marketing, or CRM.
• Proven experience in executing successful email marketing, loyalty programs, and retention campaigns.
• Proficiency in CRM tools, marketing automation platforms, and analytics tools (webengage, Moengage, Clevertap, Google Analytics, HubSpot, etc.).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across teams.

Key Metrics for Success:

• Increase in customer retention rate
• Reduction in churn rate
• Growth in customer lifetime value (CLV)
• Success of loyalty programs (engagement, satisfaction)
• Performance of retention marketing campaigns (open rates, click-through rates, conversion rates)

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Collaborative and supportive work environment
• Professional development and growth opportunities

How to Apply:

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you

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