Dynamic Inbound Marketing Strategist

5 days ago

Vizag, Andhra Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Senior Marketing Manager Role Summary:

The ideal candidate for this pivotal position will lead and expand the inbound marketing efforts, driving brand awareness, generating qualified leads, and supporting revenue growth in the U.S. B2B market.

This senior-level marketer will develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing, SEO, email campaigns, and social media.

  • Key Responsibilities:
  • Inbound Marketing Strategy: Develop and execute comprehensive inbound marketing strategies.
  • Content Development: Collaborate with content creators to produce engaging and informative content.
  • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to the website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.

Requirements:

  • 5-8 years of marketing experience in B2B SaaS companies.
  • Focus on the U.S. market.
  • Familiarity with vendor verification, compliance, and onboarding processes.
  • Proven track record in developing and executing successful inbound marketing campaigns.

Benefits:

  • Competitive compensation package with performance-based incentives.
  • Collaborative environment.
  • Professional growth opportunities.

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