Social Media Content Specialist

1 day ago

Hyderabad, Telangana, India beBeeContentCreator Full time ₹ 15,00,000 - ₹ 20,00,000

Job Overview:

We are seeking a highly skilled content creator to join our organization. The ideal candidate will have a proven track record of developing and executing content strategies that drive engagement and growth across multiple social media platforms.

  • Develop and execute content strategies across Instagram, YouTube, and emerging platforms tailored to service-based audiences
  • Concept, script, shoot, and edit content (video-first + some static) that's native to each platform
  • Own and manage end-to-end content calendars, channel-wise
  • Build and scale a creator and influencer ecosystem to amplify brand messaging
  • Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features)
  • Optimize content for reach, retention, saves, shares, and conversions
  • Analyze performance data regularly to iterate on formats, frequency, and messaging
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed
  • Work closely with the performance marketing team to align organic content with paid strategy

Key Performance Indicators:

  • Consistent growth in followers, reach, and engagement across key channels
  • High-performing content formats with strong save/share ratios
  • Creator collaborations that drive brand awareness, user-generated content, and lead generation
  • Repeatable content playbooks that ladder up to business goals
  • A clear, data-backed approach to organic social growth

Requirements:

  • 4+ years of proven experience as a content creator, social strategist, or hybrid role
  • Solid understanding of content formats that work for service-based brands
  • Ability to conceptualize and execute brand stories visually and tonally
  • Proven success in building social media growth from scratch or scale
  • Strong understanding of algorithms, trends, platform-native behaviors
  • Experience collaborating with creators, influencers, or user-generated content producers
  • Great creative instincts with smart, sharp, and on-brand thinking
  • Self-starter energy with strong creative and analytical thinking

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