
Digital Advertising Specialist
2 days ago
Job Title: Digital Advertising Specialist
About the Role:This is a unique opportunity to join our team as a Digital Advertising Specialist, focusing on Facebook and Instagram ad campaigns. Your primary responsibility will be to manage and optimize ad spend, ensuring maximum return on investment.
Key Responsibilities:
- Ad Campaign Management: Develop and execute effective ad campaigns across Facebook and Instagram platforms, using data-driven strategies to maximize ROI.
- Performance Analysis: Analyze campaign performance metrics, including CPL, CTR, ROAS, and CAC, to identify areas for improvement.
- Content Creation: Design compelling ad creatives and copy that drives conversions, aligning with our brand's messaging and goals.
- Reporting and Accountability: Provide clear daily reports on campaign performance, taking ownership of results and making recommendations for future improvements.
- Facebook Ads Experience: A minimum of 1-2 years' experience running successful Facebook/Meta Ads campaigns, with a proven track record of delivering results.
- Analytical Skills: Strong analytical skills, with confidence in working with numbers and identifying trends.
- Spreadsheets and Tools: Ability to build smart spreadsheets for tracking performance, as well as proficiency in utilizing relevant tools for analysis and reporting.
- Ad Creative Design: Eye for effective ad creative design, with an understanding of what drives engagement and conversions.
- Performance Metrics: Understanding of key performance metrics and optimization techniques, with the ability to apply this knowledge to improve campaign performance.
- 100% Remote Work: Enjoy a fully remote work arrangement, allowing for flexibility and work-life balance.
- Paid Leave: Receive 15 days paid leave per year, providing time to recharge and pursue personal interests.
- Growth Opportunities: Clear performance-based growth path with rewards for achieving results, offering opportunities for professional development and career advancement.
We're seeking a highly skilled Digital Advertising Specialist who is passionate about creating effective online campaigns. If you have a strong background in Facebook ads, excellent analytical skills, and a keen eye for ad creative design, we'd love to hear from you.
Please submit your application, including your NAME in the subject line. In your response, address the following questions:
- Rate your confidence level out of 10 regarding your current experience level with Facebook ads.
- Share examples of campaigns you have run (video is even better).
- State your current salary.
- Provide your average monthly spend on Facebook ads.
- Explain your strategies for low cost-per-lead but high-quality leads.
- Specify your current notice period.
- Explain why you want this role.
- List the tools you use for analysis and reporting.
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