Customer Lifecycle Specialist

5 days ago


Mumbai, Maharashtra, India Amazon Full time

As a member of the Prime Video India team, you will play a critical role in shaping the customer experience and driving growth for our digital video streaming service. Your mission will be to analyze customer behavior, identify areas for improvement, and develop strategies to enhance the overall user experience.

Key Responsibilities
  • Partner with internal Insights teams to understand customer triggers and barriers to joining or re-joining Prime Video
  • Develop and execute customer lifecycle initiatives, including customer onboarding and retention strategies
  • Work closely with marketing channel owners to optimize growth strategies across segmentation, targeting, messaging, channel, and creative optimization

You will be responsible for analyzing data to identify key customer cohorts and driving customer-centric messaging in lifecycle campaigns. Additionally, you will own the reporting of key business metrics and contribute regularly to weekly/monthly/quarterly reviews.



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