Senior Programmatic Marketing Professional

1 day ago

Erode, Tamil Nadu, India beBeeDigital Full time ₹ 12,00,000 - ₹ 15,00,000
Strategic Digital Marketing Leader

We are seeking a highly skilled Strategic Digital Marketing Leader to spearhead our digital marketing efforts and develop innovative strategies for client success.

Main Responsibilities:
  • Develop and implement comprehensive digital marketing roadmaps and proposals for clients, leveraging DV360 for awareness, acquisition, remarketing, app installs, and video branding campaigns.
  • Manage and optimize App Campaigns on DV360, ensuring reach, install, and conversion goals are met while integrating App Analytics with DV360.
  • Create ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity, and platform integrations.
  • Collaborate with internal teams to ensure seamless tracking mechanism implementation.
  • Perform client account management tasks, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor accounts daily and monthly, optimizing strategies based on budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide creative support to design teams, suggesting copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate campaign achievements with clients/POCs, ensuring alignment with predefined goals.
  • Generate reports at three stages of the campaign: before, during, and after, auditing the advertising account and identifying targeting gaps.
  • Plan, execute, and manage programmatic campaigns, understanding performance across digital channels.
  • Prior experience in performance-based campaigns is preferred.
Key Skills:
  • Programmatic Buying (Intermediate)
  • DV 360 Certified
  • Experience working on DV 360
  • Google Campaign Manager (Intermediate)
  • Marketing

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