Social Media Strategist

1 week ago

Kolkata, West Bengal, India beBeeDigital Full time ₹ 7,00,000 - ₹ 10,00,000
About This Role

We are seeking a seasoned professional to spearhead our social media presence, leveraging their expertise in digital marketing and content creation to elevate our brand.

Key Responsibilities:
  • Craft and execute comprehensive social media strategies across multiple platforms, ensuring seamless brand alignment and cohesive messaging.
  • Develop and implement engaging content calendars that drive user interaction and foster community engagement.
  • Maintain close collaboration with design/content teams to produce high-quality visual assets and captions that resonate with our target audience.
  • Analyze performance metrics regularly, identifying areas for improvement and implementing data-driven optimizations to enhance reach and engagement.
  • Design and execute targeted paid advertising campaigns on Google Ads and Facebook/Instagram Ads, focusing on lead generation, reach, and overall campaign performance.
  • Tailor ad creatives and media buying strategies to align with business objectives, working closely with internal stakeholders and external vendors as needed.
  • Foster cross-functional collaboration with marketing and field teams to synchronize online efforts with on-ground activations, driving cohesive brand storytelling and amplifying our impact.
Requirements:
  • A minimum of 24 years of experience in social media management and digital marketing, coupled with a strong portfolio showcasing end-to-end social account management.
  • Hands-on familiarity with Meta Ads, Google Ads, and basic analytics tools, with the ability to track key performance indicators and make data-driven decisions.
  • A deep understanding of content trends, design coordination, and platform growth strategies, combined with excellent communication and copywriting skills.
  • Prior experience in a startup or product-focused brand is highly valued, as well as the ability to work independently and take full ownership of social/digital responsibilities.
What You'll Gain:
  • The opportunity to be the digital face of a fast-growing clean energy brand, driving real impact across India's EV landscape.
  • Full creative and strategic ownership of social media, with the freedom to shape our online presence and engage with our community.
  • A chance to collaborate with a young, energetic, and execution-focused team, working together to drive innovation and progress.

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