Digital Marketing Specialist
3 weeks ago
Job Title: PPC Executive
Job Summary:
We are seeking a highly skilled PPC Executive to join our team at Spin On Web Pvt Ltd. The successful candidate will be responsible for developing and executing effective paid search strategies, launching and optimizing PPC campaigns, and overseeing accounts on search platforms.
Key Responsibilities:
- Participate in forming effective paid search strategies to drive business growth.
- Launch and optimize various PPC campaigns to achieve maximum ROI.
- Oversee accounts on search platforms, ensuring seamless execution and optimal performance.
- Be involved in keyword selection and audience targeting to ensure campaign relevance and effectiveness.
- Monitor budget and adjust bids to gain better ROI, while tracking KPIs to assess performance and pinpoint issues.
- Produce reports for management, providing actionable insights and recommendations.
- Write attractive and concise copy for adverts, ensuring high engagement and conversion rates.
- Suggest and develop new campaigns across channels, leveraging data and insights to drive business growth.
- Maintain partnerships with PPC ad platforms, ensuring optimal performance and ROI.
- Find ways to reduce the risk of click fraud, ensuring campaign integrity and security.
- Stay up-to-date with PPC and SEM trends, applying knowledge to drive business growth and improvement.
Requirements and Skills:
- Proven minimum 2 years experience as a PPC Executive or Digital Marketing Executive.
- Experience in data analysis and reporting, with a working knowledge of analytics tools (Google Analytics).
- Familiarity with multiple platforms (e.g. AdWords, Meta Ads) is preferred.
- Proficient in MS Office, with excellent communication skills.
About Us:
Spin On Web Pvt Ltd is a leading digital marketing agency, dedicated to delivering innovative solutions and exceptional results. We are passionate about helping businesses grow and succeed in the digital landscape.
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