Digital Campaign Strategist

3 days ago

Tiruchi, Tamil Nadu, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000

Dynamic Campaign Manager

We are an integral part of a leading media and advertising agency holding company, providing strategic services in creative solutions, technology, marketing science, market research, business support, media services, consulting and advisory.

This is a dynamic role that entails the successful management of day-to-day campaign performance across various platforms.

  • Coordinate campaign executions across regions, serving as primary point of contact with stakeholders.
  • Manage campaigns through optimization strategies, monitoring pacing, controlling quality of inventory, troubleshooting ads and tracking tags to ensure KPIs are met.
  • Work with teams to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate daily format, screen, inventory performance to clients and agencies as needed.

The ideal candidate will have:

  • 4-6 years of experience managing programmatic campaigns for large clients.
  • Expert level knowledge of digital buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a dynamic environment.

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