Fresh Produce Product Manager

2 days ago

Agra, Uttar Pradesh, India beBeeCategory Full time ₹ 25,00,000 - ₹ 35,00,000
Product Category Manager

About a leading agri-supply chain company specializing in fresh fruits and vegetables.

We reduce inefficiencies and wastage by offering bulk pre-packaged produce for quick commerce, ecommerce, and modern retail. Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Key Responsibilities:
  • Develop and execute growth strategies across vegetables and fruits.
  • Track market trends, international trade flows, and customer demand patterns.
  • Define assortment strategies (varieties, pack sizes, sourcing regions) for each category.
  • Drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
  • Manage the financial performance of assigned categories—revenue, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
Required Skills & Qualifications:
  • Strong understanding of fresh produce value chains—farm production, seasonality, market dynamics, imports/exports.
  • Hands-on sales experience with ability to close deals and grow revenues.
  • Negotiation and vendor management expertise.
  • Analytical skills to track price trends, demand forecasts, and category economics.
  • Ability to work cross-functionally with supply chain, operations, sales, and finance.
Job Requirements:
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA (preferred).
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples and fruits will be an advantage.

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