Digital Media Revenue Growth Specialist

19 hours ago

Vellore, Tamil Nadu, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000
AdTech Strategist Role

We're seeking a highly skilled AdTech Specialist to drive revenue growth through innovation, experimentation, and technology-first strategies in our digital media business.

  • Monetization Strategy
    • Develop and execute plans to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
    • Analyze eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
    • Study inventory performance and suggest structural changes (floors, packaging, taxonomy).
  • Integration Management
    • Oversee the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
    • Promote the adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
    • E nsure smooth technical setup, QA, and troubleshooting for all partners.
  • Infrastructure Optimization
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Create scalable solutions for AMP, mWeb, and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
    • Stay ahead of industry trends (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
    Requirements:
    • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
    • Deep understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
    • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
    • Expertise in AMP, mWeb, and app monetization dynamics.
    • Strong technical and troubleshooting skills across integrations and platforms.
    • Ability to work cross-functionally with product, engineering, and editorial teams.
    • Proactive problem-solver who thrives in fast-paced, high-growth environments.

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