IT Marketing Manager
3 weeks ago
About the Role: Tecnoprism is seeking an experienced Marketing Manager - IT / Software to lead our marketing efforts and promote our portfolio of software solutions.
- The successful candidate will be responsible for creating and executing marketing campaigns to drive software sales and revenue growth.
- Key responsibilities will include conducting market research, analyzing data, and developing actionable insights to inform our marketing strategy.
- Collaboration with cross-functional teams, including developers, copywriters, and social media managers, will be essential to drive marketing activities across multiple channels.
- The ideal candidate will have in-depth knowledge of software market dynamics, competitive landscape, and best digital marketing practices.
- Experience with market research, data analysis, and campaign execution will be highly valued.
- Additionally, the candidate should possess excellent communication and presentation skills.
- A Master's degree in Marketing, Advertising, Communications, or Business will be considered an advantage, along with 5+ years of experience in software marketing projects.
- Familiarity with project management software, such as Trello, Jira, or Asana, and marketing automation software, like HubSpot Marketing Hub, ActiveCampaign, or Marketo, will be an added bonus.
- Strong analytical and project management skills, as well as superb attention to detail, are required for this role.
Requirements:
- 5+ years of experience in software marketing projects
- Experience with marketing automation software
- Familiarity with project management software
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Master's degree in Marketing, Advertising, Communications, or Business
- Strong attention to detail
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