Marketing Strategy Leader
1 day ago
Clevertize Private Limited is a leading agency that offers innovative marketing solutions to its clients.
Job Description:
This role involves leading a team of Brand Managers, overseeing their workload and time utilization, and assisting management in delegating assignments and workload. The successful candidate will also be responsible for mentoring and developing the BM team on best practices and identifying training needs based on industry trends.
P&L Management:
The Marketing Strategy Leader will be responsible for managing costs associated with each project, ensuring that expenses such as production, media buying, and any third-party costs are within budget. This includes revenue generation and forecasting, resource allocation, client retention and growth, and profitability analysis.
Thinking for the brand:
This is not an operational role. It requires thinking for the brand when it comes to identifying opportunities to help the brand win. Participation in the ideation process for campaigns and calendars, identifying challenges that the brand faces, and proactively discussing possible marketing solutions either as an add-on to the retainer/project or as a value-add to current scope are key responsibilities.
Skills and Experience:
A minimum of 6+ years of experience in marketing, agency experience is mandatory. The successful candidate must have managed multiple mandates which include digital, media, creative, production, social media etc. Strong understanding of budgeting and forecasting from an agency perspective and technology savvy – understanding of marketing platforms and related tools are essential skills.
Qualification Requisite:
A minimum graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent. Certification in Digital Media / SEO / SEM will add magical brownie points.
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