Product Marketing Specialist

3 weeks ago


Mumbai, Maharashtra, India equentis Full time
Job Description:

We are seeking a highly skilled Product Marketing Lead to join our team at equentis. In this role, you will be responsible for developing and executing strategies to drive product adoption.

About the Role:

The successful candidate will work closely with cross-functional teams, including marketing and sales, product, data analytics, to optimize and scale our marketing efforts. Your primary goal will be to create narratives, programs, and campaigns that drive engagement and growth.

Main Responsibilities:
  • Determining positioning, competitive analysis, feature prioritization, and external communications to shape the representation of our products and grow a consumer base.
  • Conceptualizing, building out, executing, and measuring marketing initiatives end-to-end. This includes working closely with the product and marketing teams on launches, positioning, messaging, events, website, social media, campaigns, marketing assets, and customer-facing programs.
  • Analyzing, designing, and optimizing funnels to drive user action towards key desired actions that lead to retention and business metrics.
  • Designing user growth experiments and creating scaled user lifecycle programs that drive product adoption and engagement.
  • Driving consensus and prioritizing ideas to drive growth, and working across functions and channels to implement cohesive user lifecycle strategy and supporting initiatives.
Requirements:

To be successful in this role, you will need:

  • A degree in marketing, business, or a related field (MBA preferred).
  • Experience working with technology/digital-first businesses.
  • Proven experience in go-to-market deployment roles (3-5 years).
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
Salary and Benefits:

The estimated annual salary for this position is $120,000. As a valued member of our team, you can expect a comprehensive benefits package, including health insurance, retirement plans, and paid time off.



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