
Digital Marketing Expert
1 week ago
Role Summary:
Performance Marketing SpecialistWe are seeking a seasoned digital marketing professional to drive the success of our advertising campaigns across all marketplaces. The successful candidate will play a key role in optimizing campaign performance, developing strategies for keyword targeting, bid optimization, and campaign allocation.
- Maintain daily oversight of campaign performance, analyzing metrics and implementing data-driven decisions to enhance ROI.
- Develop and implement effective keyword strategies, bid tactics, and targeting methodologies.
- Analyze and interpret critical metrics such as ACOS, ROAS, CTR, and CPC to inform campaign optimization.
- Leverage Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract valuable insights and optimize campaigns.
- Collaborate with cross-functional teams to align advertising objectives with overall business goals.
Key Responsibilities:
- Daily campaign performance monitoring, analysis, and data-driven decision-making to improve return on investment.
- Development and implementation of keyword targeting, bid optimization, and campaign allocation strategies.
- Analysis and interpretation of key metrics including ACOS, ROAS, CTR, and CPC to inform campaign optimization.
- Utilization of Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
- Cross-functional collaboration to align advertising objectives with overall business goals.
Requirements:
- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven track record of managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
Benefits:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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