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Digital Marketing Specialist
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The ideal candidate will possess a deep understanding of performance marketing and its associated channels. They will be responsible for developing and implementing campaigns across multiple platforms, analyzing data to identify trends and areas for optimization, and collaborating with cross-functional teams to align marketing efforts with overall business objectives.
Key Responsibilities:
- Develop and implement performance marketing strategies across Google Ads, Facebook Ads, Affiliate marketing, and other relevant platforms.
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Conduct A/B testing and experiment with different ad creatives, targeting options, and bidding strategies to maximize ROI.
- Manage resources effectively to ensure efficient allocation and achieve desired outcomes.
- Collaborate with cross-functional teams including content, design, and analytics to align marketing efforts with overall business goals.
- Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively as part of a team. The ideal candidate will be an expert in search, social, programmatic, and e-commerce advertising and will provide guidance on how to drive growth for clients.
