Digital Marketing Strategist

6 days ago


Bengaluru, Karnataka, India ZeOmega Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at ZeOmega. This is an excellent opportunity for someone with expertise in performance marketing and a passion for driving business growth through data-driven insights.

Salary: $120,000 - $150,000 per year, depending on experience.

Job Description

The successful candidate will be responsible for developing and executing comprehensive performance marketing strategies to achieve company growth goals. This will involve collaborating with cross-functional teams to define target audiences, objectives, and messaging, as well as planning and managing budgets across paid search, display, social media, affiliate programs, and other performance marketing channels.

Key Responsibilities:

  • Develop and execute performance marketing strategies to drive business growth
  • Collaborate with cross-functional teams to define target audiences, objectives, and messaging
  • Plan and manage budgets across paid search, display, social media, affiliate programs, and other performance marketing channels
  • Oversee day-to-day management of paid campaigns across various platforms (Google Ads, Facebook Ads, etc.)
  • Continuously optimize campaigns through A/B testing, bidding strategies, ad copy, targeting, and audience segmentation
  • Analyze campaign performance data and generate actionable insights to improve results
  • Provide regular reporting on campaign performance, trends, and insights to senior leadership

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or related field
  • 3-5+ years of experience in performance marketing or digital marketing, preferably in a fast-paced, data-driven environment
  • Proficient with performance marketing tools (Google Ads, Facebook Ads, Bing Ads, etc.)
  • Advanced knowledge of Google Analytics, Excel, and data visualization tools (e.g., Tableau, Power BI)
  • Strong understanding of SEO/SEM, conversion rate optimization (CRO), and remarketing techniques

Benefits:

  • A competitive salary range of $120,000 - $150,000 per year
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off
  • Opportunities for professional growth and development


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