Senior Lead Generation Specialist
7 days ago
Company Overview
Bestlatech is a dynamic organization seeking to expand its lead generation capabilities. The ideal candidate will be responsible for identifying potential customers, nurturing leads, and converting them into sales opportunities.
Estimated Salary: $60,000 - $80,000 per annum, commensurate with experience.
Job Description
The Senior Lead Generation Specialist will play a critical role in driving business growth through effective outreach strategies, email campaign management, and cold calling efforts. Key responsibilities include:
- Outreach & Prospecting: Identify and research potential leads through various channels, including social media, industry directories, and other sources.
- Email Campaign Management: Design, execute, and track email campaigns tailored to specific audiences, analyzing performance metrics and optimizing strategies for maximum impact.
- Cold Calling & Engagement: Conduct high-volume cold calls to potential leads to build awareness and interest, effectively communicating the value proposition of Bestlatech's products or services.
- Lead Nurturing & Conversion: Build and maintain relationships with potential customers, qualifying leads based on their interest, fit, and readiness to buy, passing high-quality opportunities to the sales team.
- Data Management & Reporting: Maintain accurate records of lead generation activities in CRM systems, providing regular updates and insights on pipeline performance and improvement opportunities.
Required Skills and Qualifications:
- Experience: 1-3 years in lead generation, sales, or a related role.
- Communication Skills: Excellent verbal and written communication skills.
- Technical Proficiency: Familiarity with CRM platforms, email marketing tools, and sales automation software.
- Sales Skills: Strong understanding of B2B/B2C sales processes and ability to overcome objections.
- Analytical Thinking: Ability to analyze data and adapt strategies to improve outcomes.
- Resilience: Comfortable with rejection and persistence in pursuing leads.
Benefits:
- Competitive salary range
- Ongoing training and development opportunities
- A dynamic and supportive work environment
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