Digital Marketing Specialist for E-commerce Optimization

2 weeks ago


Pune, Maharashtra, India exl Full time

Job Description


Job Role and Summary


We are seeking a highly skilled Digital Marketing Specialist to join our team at EXL. The ideal candidate will have excellent knowledge of MS Office, strong written and oral communication skills, and the ability to multitask.


Duties and Responsibilities



  • Conduct SEO for fashion, retail, and homeware websites
  • Create Data Studio reports to track website's KPIs and metrics
  • Discover hidden opportunities by conducting gap analysis and competitor analysis
  • Generate, crawl, and submit XML sitemaps with Screaming Frog
  • Conduct technical SEO, SEO audits, and solve website issues using Google Search Console, SEMRush, and Ahrefs
  • Perform On-Page optimizations by doing keyword research and webpage analysis
  • Generate regular website and keyword reports using analytical tools such as Google Analytics and SEMRush
  • Manage and update Google Store Listings via Google My Business
  • Update robots.txt for multiple websites
  • Work on Ad-hoc tasks as per client requirement

Skills



  • Must have good knowledge of MS office
  • Excellent written and oral communication and interpersonal skills
  • Should be able to multi-task

Qualification



  • Minimum 2 year of experience with proven results
  • Bachelor's Degree or Diploma in any discipline. Certification in Digital marketing preferred
  • Experience with mainstream SEO Tools including but not limited to Screaming Frog, SEMRush, Ahrefs, Google Analytics, Google Search Console


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