
Social Media Growth Leader
1 week ago
Join a high-growth consumer brand as a Strategic Social Media Manager and lead the social growth engine.
Key Responsibilities:
- Develop and execute 90-day growth roadmaps with clear revenue goals, follower milestones, brand positioning, and campaign calendars.
- Build and implement viral campaigns tied to astrology, spirituality, and cultural moments.
- Run performance-driven funnels from social media to landing pages and conversions.
- Track and analyze core KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV from social channels.
- Collaborate with cross-functional teams to align social media with revenue, brand, and employer branding goals.
- Manage and mentor designers, editors, copywriters, influencers, and agencies to expand community ecosystems on WhatsApp, Telegram, and closed groups.
Requirements:
- 5-8 years of experience leading social media for high-growth consumer brands.
- Proven track record of growing accounts from 100k to 1M+ or driving multi-crore revenue via social media.
- Strong understanding of paid and organic integration (ads, influencer collaborations, affiliate tie-ins).
- Analytical and creative skills with expertise in Google Analytics, Meta Suite, YouTube Studio, and Ads.
- Excellent storytelling, positioning, and community engagement skills.
- Prior experience in team building and agency management.
- Passion for spirituality/astrology or openness to immerse in the category.
What We Offer:
- Direct visibility with CEO/Founder & CXO team.
- A culture that rewards speed, execution, and real results – not vanity metrics.
- Massive opportunity to build personal brand alongside scaling ours.
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