
Freelance Visual Identity Specialist
6 days ago
About us:
We believe in the power of play. We create products that spark joy, curiosity, and developmental growth for children. Now, we're channeling our passion for nurturing childhood into a new venture: innovative baby care products.
The Opportunity:
We are seeking a skilled Freelance Brand Designer to craft the visual identity for our new baby care line. This is more than just a logo; it's about creating a world that resonates with both babies and their parents.
What You'll Do:
Main Responsibilities:
- Craft a logo and brand mark that is cute, trustworthy, and modern.
- Develop a full brand identity system that appeals to parents while captivating little ones, including a warm, playful, and safe color palette, child-friendly typography, whimsical iconography and patterns.
- Create a comprehensive brand style guide to ensure consistency.
- Design mockups for product packaging, labels, and initial marketing collateral.
Who You Are (Our Ideal Candidate):
Requirements:
- 2+ years of professional experience in brand identity and logo design.
- A strong portfolio that showcases your ability to create engaging, trustworthy visual identities.
- You understand how to design for a dual audience: the parent (who buys) and the child (who uses).
- Ability to take creative direction, iterate on feedback, and meet deadlines.
- A self-starter who can work independently.
What We Offer:
A remote, contract-based project with excellent potential for ongoing collaboration and growth.
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