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ABM Campaign Manager

3 weeks ago

Gurgaon, Haryana, India We360 Full time

**Job Description**

We are seeking a strategic and results-driven ABM Manager to join our team at We360.ai. As an ABM Manager, you will be responsible for developing and executing highly personalized marketing campaigns aimed at key accounts. You will work closely with sales, product, and content teams to drive demand, nurture relationships, and accelerate revenue growth through strategic ABM tactics.

**Responsibilities**

  1. Develop and execute ABM strategies to engage and convert high-value target accounts.
  2. Work closely with sales teams to align marketing efforts with key account priorities.
  3. Create personalized multi-channel campaigns, including email, LinkedIn, content marketing, and events.
  4. Leverage data and insights to identify key decision-makers and tailor messaging.
  5. Develop high-impact content such as case studies, whitepapers, and targeted ads for specific accounts.

**Requirements**

  • 3-7 years of experience in B2B marketing, demand generation, or ABM.
  • Proven experience in executing 1:1, 1:few, and 1:many ABM campaigns.
  • Strong understanding of marketing automation tools, CRM platforms, and intent data analytics.

**Benefits**

  • Competitive salary and career growth opportunities.
  • Opportunity to own and shape ABM strategy from the ground up.
  • Work with a passionate, innovative, and collaborative team.