Digital Marketing Lead
7 days ago
Job Title: Digital Marketing Lead
Location: Ahmedabad, India
Role Overview:
- We are seeking a seasoned marketing professional with expertise in accounting industry to spearhead our digital initiatives.
- This role involves developing strategies to establish us as thought leaders in the accounting technology space.
- The ideal candidate will possess strong technical skills and industry knowledge to drive measurable results.
Key Responsibilities:
- Market Positioning: Develop and implement strategies to position us as a leading brand in the accounting sector.
- Content Development: Create and execute a comprehensive content strategy aligned with our business objectives and target audience needs.
- Lead Generation: Design and optimize marketing funnels to generate qualified leads from accounting firms, CFOs, and bookkeeping professionals.
- Team Management: Oversee content writers, provide constructive feedback, and ensure high-quality deliverables.
- Performance Analysis: Track, analyze, and report on marketing metrics, making data-driven recommendations for improvement.
- SEO Strategy: Direct SEO efforts using tools like Ahrefs and Semrush to improve organic visibility.
- Social Media Direction: Develop and oversee social media strategies tailored to accounting professionals.
Requirements:
- Strong background in digital marketing and accounting industry.
- Technical marketing expertise and industry knowledge.
- Strategic thinking and problem-solving skills.
- Excellent communication and project management skills.
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