Field Marketing Lead
2 weeks ago
Join Knowmax's dynamic team as a Field Marketing Lead - Partnerships and be part of shaping our global marketing strategy. This exciting opportunity comes with a competitive salary of $115,000 per annum, aligned with industry standards and your qualifications.
About the Position:
This role involves overseeing all field and partner marketing initiatives globally, working closely with field sales teams and Account Executives to identify and plan offline activities, and managing partnerships. Your contributions will significantly impact our top-line revenue and demand generation initiatives.
Key Responsibilities:
- Event Planning: Identify and research events, roadshows, and seminars where our target audience typically attends, and manage a monthly and quarterly field marketing calendar.
- Budget Allocation: Collaborate with marketing and business leaders to allocate budgets for planned events in various geographies, including negotiations with potential event organizers, influencers, media houses, and vendors.
- Campaign Execution: Work with content marketers, marketing operations, designers, and AEs to execute 360-degree marketing campaigns, including email, social, and ABM strategies, to maximize ROI and lead nurturing.
- AE Support: Serve as the primary point of contact for Account Executives, understanding local market trends from them to identify suitable field marketing initiatives and opportunities.
- Database Maintenance: Maintain a high-quality database of consent-driven prospects (email IDs, phone numbers, etc.) and perform thorough account mapping to identify potential customers and their stage in the buying journey.
- Partner Engagement: Schedule regular interactions with partners for co-branded marketing activities such as webinars, roadshows, and partner AE 4-6 years of experience in B2B domain, preferably with a SaaS or Enterprise software company.
Requirements:
- Strategic Thinking: Strong conceptualization skills for campaign management, with proven experience in executing high-performing campaigns mapped directly with ROI (funnel creation).
- Negotiation and Event Management: Hands-on experience in negotiating and managing on-ground events.
- Self-Driven: Self-motivated to take ownership of budgets, tools, and processes with minimal supervision.
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