Content Growth and Optimization Expert

4 days ago


Mumbai, Maharashtra, India Times Music Full time
Digital Content Strategist Job Summary

We are seeking an experienced Digital Content Strategist to join our team at Times Music. As a key member of our content marketing team, you will be responsible for developing and implementing effective SEO strategies to drive traffic to our YouTube channels and website.

About the Role:

The ideal candidate will have prior experience and passion in content marketing, content growth, and SEO on YouTube and social media platforms. They will also have excellent analytical, organizational, project management, and time management skills.

Responsibilities:

  • Develop and implement effective SEO strategies to drive traffic to our YouTube channels and website.
  • Conduct keyword research and analysis across all social media platforms and YouTube channels to identify opportunities for improvement.
  • Optimize video titles, descriptions, tags, and thumbnails to increase search engine rankings and drive traffic.
  • Evaluate optimization solutions and implement learnings to continuously improve performance.
  • Identify powerful keywords and hashtags to drive traffic on YouTube channels and websites.
  • Stay up-to-date with industry trends and developments in SEO, search engines, social media, and internet marketing.
  • Write and incorporate SEO-friendly copy on titles and descriptions to get videos to rank higher in search.
  • Handle all queries related to the development and management of Times Music's website.

Requirements:

  • 3-5 years experience working in the media/analytics space.
  • Hands-on experience working with vidIQ Vision for YouTube, YouTube Tags, Rapid Tags, Tube Buddy, Google Analytics, Trends, and SEO tools.
  • Knowledge of keyword research and data mining tools.
  • E-commerce experience will be a plus.


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