
Visual Brand Strategist
3 days ago
This role is an opportunity to develop engaging visuals for digital platforms such as Facebook, Instagram, and other online channels.
You will collaborate closely with internal teams to create high-quality, brand-aligned content that drives engagement and supports business growth objectives.
- Create and manage visual content such as ads, images, GIFs, videos, sales pages, brochures, packaging, and other marketing materials that align with brand guidelines and drive customer engagement across social media and eCommerce platforms.
- Lead the design and user experience of the eCommerce platform, ensuring it reflects the brand's aesthetic and meets marketing objectives.
- Collaborate with the marketing team to understand target audiences, campaign goals, and messaging strategies, while conducting research on industry trends and competitor activities to inform and optimize design decisions.
- Manage projects end-to-end, overseeing multiple deadlines and providing creative direction to junior designers or external vendors when needed, while contributing ideas during brainstorming sessions.
- Continuously improve skills and workflows by staying updated on emerging design tools, technologies, and best practices, and delivering high-quality collateral quickly and efficiently.
Required Skills:
- Bachelor's degree in Graphic Design, Visual Communication, or a related field, with strong proficiency in English to translate copy into design.
- 3+ years of experience in graphic design, backed by a portfolio showcasing social media ads and digital marketing assets.
- Expertise in design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant software.
- Data-driven approach, with the ability to analyze metrics and optimize designs to improve ad performance and CTR.
- Excellent communication and organizational skills, capable of managing multiple projects, articulating concepts, and collaborating with teams in fast-paced environments.
The ideal candidate is an experienced design professional with a strong eye for aesthetics and a proven track record in creating impactful website designs and high-performing social media ads.
They should have expertise in design tools, including Adobe Creative Suite, and be proficient in English to translate copy into design.
A bachelor's degree in Graphic Design, Visual Communication, or a related field is required, along with 3+ years of experience in graphic design.
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