Visual Storyteller

We are seeking a creative and results-driven Digital Media Marketing Specialist to manage our digital marketing strategies, content creation, and online presence.

This is an exciting opportunity for a talented individual to join our team and contribute to the success of our institution. As a Digital Media Marketing Specialist, you will be responsible for developing and implementing effective digital marketing campaigns that enhance brand visibility and attract prospective students to our diploma courses in 3D Animation and Visual Effects (VFX).

You will collaborate closely with senior management to align digital strategies with our educational objectives and marketing goals. Your role will involve:

• Developing and managing digital marketing campaigns that promote our diploma courses in 3D Animation and VFX;
• Collaborating with senior management to align digital strategies with our educational objectives and marketing goals;
• Managing our social media channels and creating engaging content that resonates with potential students and industry professionals;
• Developing compelling and innovative multimedia content, including videos, blogs, infographics, and newsletters;
• Running paid campaigns on platforms like Google Ads and Facebook Ads to increase course enrollment;
• Tracking, analyzing, and reporting on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.

Key Responsibilities include:

• Digital Strategy Development: Plan, implement, and manage digital marketing campaigns that enhance brand visibility and attract prospective students;
• Social Media Management: Manage our social media channels by creating and curating engaging content that resonates with potential students and industry professionals;
• Content Creation: Develop compelling and innovative multimedia content, including videos, blogs, infographics, and newsletters;
• Digital Advertising: Run paid campaigns on platforms like Google Ads and Facebook Ads to increase course enrollment;
• Analytics and Reporting: Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.

To be successful in this role, you will need to have:

• A Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field; or relevant experience in lieu of degree;
• Proven experience in digital media marketing, preferably in the education, animation, or creative industries;
• Excellent verbal and written communication skills;
• Proficiency in digital marketing tools such as Google Analytics, Facebook Ads Manager, Canva, Adobe Creative Suite, and email marketing platforms;
• A creative mindset with the ability to develop fresh and engaging content.

We offer a competitive salary and a dynamic work environment that fosters creativity and innovation. If you are passionate about digital media marketing and want to make a difference in the education sector, we encourage you to apply for this exciting opportunity.