Content Strategist

3 days ago

Amrāvati, Maharashtra, India beBeeCopywriter Full time ₹ 60,00,000
Job Description

We're a fast-growing, consumer-first D2C skincare brand. We are India's first psychodermatology brand. You can read more about us on www.serekoshop.com.

We're on a mission to create meaningful, memorable brand experiences—and the words we use matter. That's where you come in.

Our ideal candidate is a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy.

Key Responsibilities
  • Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.
  • Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.
  • Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
  • Develop and maintain a consistent brand tone and voice across all customer communication.
  • Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.
  • Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.
  • Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.

What You'll Do

As a Senior Copywriter, you'll be responsible for crafting compelling copy that drives results. You'll work closely with our design and marketing teams to develop campaign concepts that engage and convert customers.

Requirements
  • 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
  • Strong understanding of consumer psychology and the nuances of direct response copywriting.
  • A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
  • Proficiency in writing SEO-friendly long-form content, including blog posts and articles.
  • Ability to simplify complex ideas into clear, compelling messaging.
  • Attention to detail with excellent grammar, syntax, and editing skills.
  • Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.
  • Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus.
Benefits

At [Company], we offer:

  • Competitive salary and performance incentives
  • A collaborative, growth-focused environment
  • Exposure to fast-paced brand-building from the ground up
  • Opportunities to lead and own big creative projects
  • Learning and development support

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