Digital Marketing Strategist

5 days ago

Sany, India Pro Coffee Gear Full time

About the Role:

We are seeking a skilled Digital Marketing Strategist to join our team at Pro Coffee Gear. As an E-Commerce SEO Professional, you will be responsible for implementing and executing SEO strategies to improve our website’s search engine rankings.

Key Responsibilities:

  • Optimize website content metadata and internal linking to improve search engine rankings.
  • Implement SEO best practices for product pages, blog posts, landing pages, and other website content.
  • Sourcing and creating outreach lists, identifying guest post and link insertion candidates, and finding contact information.
  • Manual site analysis using tools like Ahrefs.
  • Perform regular website audits to identify technical SEO issues and ensure site health.
  • Work closely with the web development team to address and fix technical issues such as site speed, mobile responsiveness, and crawl errors.
  • Optimize website structure and schema markup to make sure we show for shopping snippets in the SERPs.
  • Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
  • Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor SEO performance and identify areas for improvement.
  • Provide regular updates and actionable insights to stakeholders on SEO efforts and their impact.

Requirements:

  • Strong knowledge of SEO best practices, algorithms, and current trends. And willingness to learn.
  • Experience with SEO tools, such as Google Analytics, Google Search Console, Ahrefs, Surfer, etc.
  • Strong analytical research and problem-solving skills.
  • Excellent communication skills and ability to collaborate across teams.
  • Ability to handle constructive feedback and radical transparency.
  • Self-motivated and able to work independently with a proactive approach to learning and staying current with industry changes.

Preferred Skills:

  • Familiarity with the coffee industry or a passion for coffee is a plus.
  • Experience with Shopify or similar E-Commerce platforms.
  • Understanding of content marketing and its role in SEO.

Bonus:

  • Proven track record of improving organic search visibility and driving traffic growth.

We believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

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