Digital Advertising Specialist
15 hours ago
Job Title: Performance Marketing Executive
">About the Role:
">We are seeking a highly skilled Performance Marketing Executive to join our team. This role is responsible for handling the day-to-day operations of Meta advertising campaigns, ensuring optimal performance and ROI.
">- Main Responsibilities:
- Manage daily Meta Ads campaigns, including setup, monitoring, scaling, and optimization.
- Create, test, and optimize ad creatives, audiences, and placements to maximize campaign performance.
- Track and analyze campaign performance, providing actionable insights to inform data-driven decisions.
- Collaborate with the team on ad copy, creatives, and landing pages to ensure cohesive messaging and optimized results.
- Maintain up-to-date knowledge of Meta Ads best practices, trends, and policy changes to stay competitive.
Required Skills and Qualifications:
">- 2 years of proven experience in Meta Ads campaign execution, with a strong focus on optimization and ROI.
- Advanced knowledge of Facebook Ads Manager and Business Manager, with expertise in campaign setup, targeting, and measurement.
- Excellent analytical skills, with the ability to interpret complex campaign data and provide actionable insights.
- Strong communication and reporting skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders.
- Bonus requirement: Experience in gaming / iGaming / entertainment verticals is a significant advantage.
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